Sparx LTE is a campaign management product that helps operators to promote specific LTE services and packages. Sparx LTE uses micro-segmentation techniques based on subscribers’ profiles to send tailored marketing messages to the right subscriber segment based on usage, device type, visited network and the implemented network technology.
The Starhome Mach Sparx™ solution is a micro-segmentation campaign management tool that promotes subscriber roaming usage and prevents bill shock by providing roamers with a unique way to keep their data usage spending in check, in real time.
Sparx sends micro-segmented roaming campaigns to outbound subscribers based on their unique profiles, usage behavior, roaming history and parameters such as location and time. Additionally, Sparx incorporates real-time roaming analysis with advanced capabilities to identify and target specific roaming groups.
Sparx’s roaming campaign versatility will not only enhance mobile operators roaming offerings and communication, but will also quickly establish a real-time relationship with their customers to provide a better user experience.
LTE campaign management for inbound and outbound roaming
For effective marketing campaigns in a diverse roaming environment, the Starhome Mach Sparx4G™ solution is best of breed. Sparx4G employs micro-segmentation to send the correct message to a specific segment, based on those subscribers’ profiles. Sparx takes into consideration subscribers’ devices, the network in which they are roaming and the network technology. Sparx promotes true high speed data access in cities and locations where LTE is available to roamers with heavy data usage patterns.
Sparx enables mobile operators to differentiate themselves in competitive markets by initiating a unique, friendly and informative dialogue with international travelers. The solution promotes new revenue growth and delivers a significant improvement to the user experience
Key Features :
• Dynamics campaign selection according to :
o Usage thresholds
o User’s request
o User’s profile
• Comprehensive analysis tools
o Measurements of campaigns
• Multi triggers
o Realtime dynamic events
o Micro-segmentation creation based on operator’s business rules
o Adhoc campaign in realtime based on roamer’s profile
• Multi campaign types:
o Cross media system deliver SMS, Flash SMS, USSD, email, voice, web.
Starhome Mach enables seamless and secure roaming and IoT connectivity.
In 1999 Starhome Mach revolutionized the Mobile industry with the introduction of its game changing international Roaming solutions. With exceptional customer base that encompasses more than 300 mobile network operators, in over 130 countries, including 24 leading telecom groups, Starhome Mach provides a comprehensive portfolio of value-added global roaming for wholesale and retail, clearing, IoT connectivity and real-time anti-fraud solutions.
Starhome Mach’s innovative solutions overcome the complex challenges and unexpected obstacles of the hyper-connected world, in order to drive real-time business impact and deliver outstanding user experience. Simple as that..